We would like to introduce three texts that set new standards for current, reform-oriented, applied college mathematics. These high-quality texts meet the challenges of the most demanding student audiences, and completely integrate the use of graphing technology, spreadsheet technology (with Excel), and World Wide Web resources.

Like the First and Second Editions, the texts are filled with applications based on real data drawn from sources as diverse as The New York Times and Scientific American. Unlike any other texts on the market to date -- the Third Edition, a significant revision of the Second Edition, is supported by, and linked with, an extensive and highly developed student website filled with interactive tutorials, computational utilities, optional supplementary material, and much more.